Academic · Research Ideas

Does the model hold up?

Studies to test Eleatic Power as a measure, and the intuitions the model suggests. Each is stated as a research question with a possible test, and is open to anyone who wants to take it up – as a thesis, a term paper or a study that adds empirical data. Readers and researchers can propose their own: accepted ideas are published here with the proposer’s name. Whoever tests an idea deposits the results together with the data: they are listed under the idea, with full credit.

Tested one of these ideas? Deposit the results and the data file on the Academic page: they are listed under the idea, with your name. Have an idea of your own? Propose it there too. Deposit results and data → · Propose an idea →

Using the database for research

Theses, term papers and empirical studies are welcome: each idea above is a starting point, and the living dataset (Eleatic Power, the four capacities, the indicators, the history of every brand) is the material to test it with. If you are interested in using the database for research, write to [email protected].

How to cite

The book. Massara, F. (2026). From the Mind to the World: Discovering What Brands Really Are. Tortona: Francesco Massara (Amazon KDP). ISBN 979-12-986667-0-2.

A score from this site. Massara, F. (2026). Eleatic Power assessment of [brand], snapshot of [date], methodology v0.3. fromthemindtotheworld.com/brand.html?name=[brand]. Retrieved [date].

A research idea. [Author] (2026). [Title of the idea]. Research Ideas, From the Mind to the World. fromthemindtotheworld.com/ideas.html#[id].

Available in paperback and Kindle on Amazon worldwide, in English and in Italian (Dalla mente al mondo, ISBN 979-12-986667-1-9). Every brand page carries the snapshot date and the method version. Full details on the Research & Methods page.

Ideas are not peer-reviewed: they are starting points, published to be tested.